Mental Health & Wellbeing, Environmental Sustainability, Democracy Resilience/Resistance to Authoritarianism, Creative Cognition Pilot / Limited Deployment
Getting dressed is one of humankind's most psychologically significant daily acts, yet it's overwhelmingly dismissed as frivolous vanity and/or simple utility. Research confirms what we wear directly influences how we think, feel, and behave (enclothed cognition) and how we are received by others. When people dress authentically, science shows measurable improvements in physical and mental wellbeing, confidence, and life satisfaction. Yet algorithmic feeds optimized for engagement, influence, and consumerism push people to chase micro-trends and fast fashion, disconnecting people from their authentic taste, preferences, and values which significantly contributes to rising mental health challenges, environmental devastation, and cultural homogenization. yourcore intervenes at the root: helping people reconnect with their authentic selves through something they already do each day, pick out their outfit of the day (or OOTD if you're chronically online like me). yourcore's AI assistant, Cori, operates as a mirror, not an oracle, reflecting users' patterns back to them rather than telling them what to wear, creating a proof-of-concept for ethical AI that amplifies human authenticity and individuality rather than extracting engagement, rewarding external validation, and homogenizing taste and style. yourcore is a fashion self-discovery app that uses Reflective AI to help users discover their authentic personal style through daily outfit documentation and journaling, creating cascading benefits for mental health, environmental sustainability, social connection, creative cognition, and resilience against algorithmic homogenization and cultural flattening — philosophy asks what makes us human; yourcore helps us remember.
yourcore corp. · Los Angeles, CA
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